On January 26, 2006, CHAMCO AUTO signed a definitive, exclusive agreement with Hebei Zhongxing Automobile Company, Ltd. ( ZXAUTO China).
Both CHAMCO AUTO and our Chinese partner are absolutely committed to quality. We selected ZXAUTO China because of its high quality manufacturing and assembly standards. Our contract with ZXAUTO China includes a provision whereby CHAMCO AUTO's quality engineers will monitor assembly at approximately 200 critical inspection points and must signify their personal approval by laminating 10 Gold Quality Seals on each vehicle. CHAMCO AUTO will not launch any vehicle unless and until it is proven to get on the road and stay on the road. Our engineering team is in China now, working with ZXAUTO China to ensure that safety ratings, crash testing, and road worthiness meet regulations in Mexico, Canada, and the U.S. and exceed customer expectations.
The SUV and Pickup are already compliant with European and Mexican (Euro III) standards, which is why they will enter Mexico before the U.S. Engineering work is now under way to ensure compliance with US standards. This project is under the direction of Steve Saleen, an automotive icon. Steve, the creator of the world's fastest production car, the Saleen S7, as well as the Saleen Mustang, has many years of compliance expertise. He is confident that our schedules will hold, and he is on record stating that we will enter the U.S. market in mid-2008 with fully homologated vehicles, world-class quality, and unequalled value.
As homologation engineering work continues, CHAMCO AUTO and ZXAUTO China are also making feature changes to address North American consumers' tastes. Many of these changes, which reflect feedback from hundreds of dealers who have seen and test driven our demo vehicles, are already incorporated in a "new generation" of the SUV and Pickup, which have now arrived in the U.S. (please contact us if you would like to see the new demo vehicles). These consumer enhancements will continue as further feedback is received.
CHAMCO AUTO will aggressively promote our Chinese vehicles, beginning about 100 days before they arrive. Jerry Della Famina, one of the most famous names in the advertising/PR business, will ensure creative, attention-getting ads and favorable press coverage. However, by being first to sell Chinese-made cars in North America, we expect hundreds of millions of dollars of free publicity - through talk shows, media "buzz" and good old-fashioned word of mouth.
About twelve months after the SUVs and Pickups arrive in the U.S., we plan to follow with entry-level Sedans and Crossovers; and negotiations are currently under way for additional vehicles types to complete our entry-level product line.
To further expand our capacity, CHAMCO AUTO intends to build an assembly plant in Mexico, which we formally announced, with the Governor of Baja California, on June 25, 2007.
Both CHAMCO AUTO and our Chinese partner are absolutely committed to quality. We selected ZXAUTO China because of its high quality manufacturing and assembly standards. Our contract with ZXAUTO China includes a provision whereby CHAMCO AUTO's quality engineers will monitor assembly at approximately 200 critical inspection points and must signify their personal approval by laminating 10 Gold Quality Seals on each vehicle. CHAMCO AUTO will not launch any vehicle unless and until it is proven to get on the road and stay on the road. Our engineering team is in China now, working with ZXAUTO China to ensure that safety ratings, crash testing, and road worthiness meet regulations in Mexico, Canada, and the U.S. and exceed customer expectations.
The SUV and Pickup are already compliant with European and Mexican (Euro III) standards, which is why they will enter Mexico before the U.S. Engineering work is now under way to ensure compliance with US standards. This project is under the direction of Steve Saleen, an automotive icon. Steve, the creator of the world's fastest production car, the Saleen S7, as well as the Saleen Mustang, has many years of compliance expertise. He is confident that our schedules will hold, and he is on record stating that we will enter the U.S. market in mid-2008 with fully homologated vehicles, world-class quality, and unequalled value.
As homologation engineering work continues, CHAMCO AUTO and ZXAUTO China are also making feature changes to address North American consumers' tastes. Many of these changes, which reflect feedback from hundreds of dealers who have seen and test driven our demo vehicles, are already incorporated in a "new generation" of the SUV and Pickup, which have now arrived in the U.S. (please contact us if you would like to see the new demo vehicles). These consumer enhancements will continue as further feedback is received.
CHAMCO AUTO will aggressively promote our Chinese vehicles, beginning about 100 days before they arrive. Jerry Della Famina, one of the most famous names in the advertising/PR business, will ensure creative, attention-getting ads and favorable press coverage. However, by being first to sell Chinese-made cars in North America, we expect hundreds of millions of dollars of free publicity - through talk shows, media "buzz" and good old-fashioned word of mouth.
About twelve months after the SUVs and Pickups arrive in the U.S., we plan to follow with entry-level Sedans and Crossovers; and negotiations are currently under way for additional vehicles types to complete our entry-level product line.
To further expand our capacity, CHAMCO AUTO intends to build an assembly plant in Mexico, which we formally announced, with the Governor of Baja California, on June 25, 2007.
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The information contained in this website is not an offer to sell and/or buy and/or co-invest and/or franchise. Rather, it represents the mission, goals, and strategies that CHAMCO AUTO and/or its subsidiaries and/or its affiliates currently plan to implement at the time(s) that the requisite city, state, federal, and/or agency approvals are obtained by CHAMCO AUTO and/or by ZXAUTO NA. |